2D animation is the art of creating movement in a two-dimensional space. This includes characters, creatures, FX, and backgrounds. The illusion of movement is created when individual drawings are sequenced together over time. One second of time is usually divided into 24 frames. Depending on the style of animation there can be as many as 24 unique drawings in one second of animation (24fps) or as little as two. Conventionally animation is done on "2s" meaning there is a drawing every 2 frames (12fps). This allows artists to save on production time/costs and gives 2D animation its unique look. While this process is sometimes referred to as traditional animation, mainstream 2D production has evolved from hand drawn processes using pencil and paper to the implementation of digital techniques using computer software like Toon Boom Harmony or Adobe After Effects

3D animation is a graphic technique that utilizes motion in order to bring characters, objects, props, and more to life. Though 3D animation has primarily been used in the creation of video games, films, and TV shows, its usages have grown alongside its popularity. Now, 3D animation is used to create materials for companies that can help them market their products and services.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel